Business13 June 2023
Want to learn AI? Here are Google's free generative AI courses
Generative AI is changing how businesses work. These free courses are a practical way to get your team up to speed.
Read MoreThe importance of conversion rate optimisation (CRO) in digital marketing
Marketing · 20 April 2023
More traffic is expensive. Getting more out of the visitors you already have is often the fastest way to grow.
Conversion rate optimisation (CRO) is the practice of increasing the percentage of visitors who take a desired action, such as requesting a quote or making a purchase.
Why it matters
Doubling your conversion rate has the same effect as doubling your traffic, at a fraction of the cost.
Where to start
- Measure: set up analytics and define what a conversion is.
- Find friction: watch session recordings and read support tickets.
- Test: change one thing at a time and let the data decide.
We build CRO into every website and app we deliver.
Insights
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Business11 May 2023
Business decision guide for solopreneurs: the implications of time for productivity
When you run a business alone, time is your scarcest resource. Here is how to decide what to do yourself and what to outsource.
Read MoreStart outsourcing your project with us
Our services let you focus on leading your company, not micromanaging, so that you have time to focus on the business.